Casson Technologies

Simple, Transparent Pricing

Every plan includes the inquiry desk, missed-call text-back, and after-hours coverage. Growth and Premium include FirstEstimate, so every inquiry gets a priced estimate the same night.

Essentials

Inquiry desk and text-back for smaller teams

$347/mo

+ $497 one-time setup

  • Inquiry desk (business + after-hours)
  • Missed-call text-back
  • ~200 minutes included/month
  • Email support
  • $0.45/min overage
  • FirstEstimate add-on: $97/mo
Most Popular

Growth

For event businesses booking every week

$597/mo

+ $1,497 one-time setup

  • Everything in Essentials
  • FirstEstimate included
  • Full 24/7 coverage
  • ~500 minutes included/month
  • Appointment booking + reminders
  • Lead capture & full CRM pipeline
  • Weekly performance reports
  • Email + chat support
  • $0.35/min overage

Premium

Multiple brands, locations, or high volume

$997/mo

+ $2,997 one-time setup

  • Everything in Growth, including FirstEstimate
  • Unlimited minutes (fair use)
  • Custom AI voice training
  • Custom messaging & workflows
  • Real-time analytics dashboard
  • Priority support + dedicated AM
  • Multi-location support

90-Day Pay-For-Itself Guarantee

If the service doesn't pay for itself in the first 90 days, we refund the subscription fees you paid during that period. Setup fees are non-refundable. One claim per customer.

Full Feature Comparison

FeatureEssentialsGrowthPremium
Inquiry Desk (voice answering)
FirstEstimate (same-night estimates)$97/mo add-onIncludedIncluded
Missed Call Text-Back
After-Hours Coverage
Appointment BookingAdvancedCustom
Included Minutes~200~500Unlimited
Overage Rate$0.45/min$0.35/minN/A
Lead Capture & CRMFullFull + Custom
ReportingWeeklyReal-time
Custom Voice Training
Custom Workflows
Dedicated Account Manager
Multi-Location
Setup Fee$497$1,497$2,997

Pricing FAQ

Your setup fee covers: configuring the inquiry desk for your business, call routing and forwarding, building FirstEstimate from your menu or rate sheet (including on Essentials if you add it), calendar integration, CRM pipeline configuration, custom greeting scripts, and testing. Growth tier adds advanced workflow setup. Premium tier includes custom workflow builds, multi-location configuration, and dedicated onboarding calls.
FirstEstimate drafts an itemized starting estimate for each inquiry from your own menu or rate sheet. Your team reviews and approves every estimate before it goes to the customer, and the phone agent never gives prices on a call. It's included in Growth and Premium, and it's a $97/mo add-on on Essentials. Setup is covered by your setup fee.
Yes. You can upgrade or downgrade your plan at any time. Changes take effect on your next billing cycle. If you upgrade mid-cycle, we'll prorate the difference.
No long-term contracts. Monthly plans renew month-to-month. Annual plans are billed upfront for 12 months at a discounted rate. You can cancel at any time. Your service continues through the end of your current billing period and simply won't renew. We don't issue refunds for the remaining period, but you keep full access until it ends.
Every bundle is backed by our 90-Day Pay-For-Itself Guarantee. If, within the first 90 days of your active subscription, you don't believe the service has generated enough value (in recovered missed calls, booked appointments, or otherwise) to cover the subscription fees you paid us during that period, contact support@cassontech.com within 100 days of your start date and we'll refund the subscription fees you paid in those first 90 days. Setup fees are non-refundable. Limit one refund claim per customer.
Annual plans are billed once per year at a discounted per-month rate (save 15-20% depending on tier). You get the same features as the monthly plan. The setup fee is still a separate one-time charge. Annual billing locks in your rate for the full 12 months.
A minute is measured from when the AI answers the call to when the call ends. Text-back messages don't count toward your minutes. Hold time and transfer time don't count either.
You'll be billed for overage at your plan's per-minute rate ($0.35/min on Growth, $0.45/min on Essentials). We'll notify you when you're approaching your limit so there are no surprises. Premium plan members get unlimited minutes under a fair-use policy.
Yes. If none of our standard plans fit your needs, contact us for a custom solution. We work with enterprise clients, multi-location businesses, and franchises.

Ready to Get Started?

Book a free demo and we'll walk you through everything.